The self-service laundry outlet proposed by Portughes marks a significant departure from traditional laundry facilities in Malta, introducing a fresh and contemporary approach to the brand’s offerings. Building on Portughes’ established reputation as the leading laundry and dry-cleaning company on the island, this innovative concept aims to redefine the customer experience while maintaining the brand’s commitment to quality and convenience. 

 

At the heart of the design concept is the idea of creating a cohesive and visually striking environment that reflects the modernity and efficiency of Portughes’ services. The launderette is envisioned as a singular, monolithic structure, seamlessly integrating all necessary program elements within its sleek and minimalist aesthetic. This approach not only streamlines the layout for optimal functionality but also presents a bold and cohesive visual identity for the brand. 

 

The use of a monochromatic palette dominated by various shades of grey adds to the contemporary feel of the space, with different materials offering subtle contrasts in texture and hue. This deliberate choice creates a dynamic interplay of light and shadow, enhancing the overall atmosphere of the launderette. The playful exchange of line and curve further adds visual interest and movement, contributing to an engaging and inviting environment for customers. 

 

One of the standout features of the design is the bespoke monolithic table that serves as the centerpiece of the washing machine area. This multifunctional element not only provides a practical surface for folding laundry but also doubles as a versatile workspace for customers to use while waiting for their laundry to finish. This thoughtful integration of functional elements demonstrates a keen attention to the needs and preferences

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